
Differentiated service engagements
Quick; think of a business that provides excellent service each time you interact with them. Are you likely to remain loyal to their brand? Have you raved about them to your friends and family? Chances are good that if a company has truly impressed you, you’ve told someone about it.
Businesses that provide a service with the intent of retaining their customer base, are likely to see an uptick in customer loyalty, as well as their extended circles such as friends, family etc. We know you’ll definitely be telling people about the great service you received, if you were impressed with the level of treatment you received.