Driving Sales Success for Canada’s Largest Fuel Supplier

Greater Sales Accountability With a High Visibility CRM Solution

Business Problem

Sales in a leading fuel supplying company is a field-intensive activity. Having visibility of the sales process and the key metrics related to it was essential for the top management to ensure optimum productivity of the sales team.

Technology Solution

We are maintaining and configuring workflows for a CRM solution that acts as an opportunity tracking system for sales representatives.

  • Field Sales personnel can enter their weekly sales opportunities in the CRM.
  • MIS dashboards are generated out of the Sales Opportunity data, giving insights and trending analysis about various KPIs in the form of rich visuals like graphs and charts.
  • Being a high visibility system, key decision-makers including, MDs, CMDs, and other senior executives, have access to the MIS dashboards to keep track of the sales targets and sales performance

Kentico CMS

Business Impact
  • Helping executives and sales reps to get better control over the sales process
  • Higher management and senior management can make data-driven decisions due to the availability of detailed analytics
  • Increased accountability in sales representatives due to detailed reporting of sales opportunities