Driving Sales Success for Canada’s Largest Fuel Supplier
Greater Sales Accountability With a High Visibility CRM Solution
Sales in a leading fuel supplying company is a field-intensive activity. Having visibility of the sales process and the key metrics related to it was essential for the top management to ensure optimum productivity of the sales team.
- We are maintaining and configuring workflows for a CRM solution that acts as an opportunity tracking system for sales representatives.
- Field Sales personnel can enter their weekly sales opportunities in the CRM.
- MIS dashboards are generated out of the Sales Opportunity data, giving insights and trending analysis about various KPIs in the form of rich visuals like graphs and charts.
- Being a high visibility system, key decision-makers including, MDs, CMDs, and other senior executives, have access to the MIS dashboards to keep track of the sales targets and sales performance
- Helping executives and sales reps to get better control over the sales process
- Higher management and senior management can make data-driven decisions due to the availability of detailed analytics
- Increased accountability in sales representatives due to detailed reporting of sales opportunities