You can reduce costs by aligning sales and marketing – here’s how

While many professionals are currently operating in a distributed work environment, even when colleagues are in the same office, sales and marketing misalignment is common. The two teams often have different goals and KPIs, use different platforms, and create separate sets of data. Ideally, sales and marketing colleagues would use the same solution, so that they can benefit from each other’s data and insights. During a major economic disruption, the potential for misalignment between sales and marketing is multiplied. This can lead to…

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Give the CRM Edge to Your Business

Customer relationship management systems (CRMs) have seen significant changes within just a few years.
The use of CRMs is no longer limited to large corporations with massive client databases. Small and medium-sized businesses can also benefit from CRMs like Microsoft Dynamics 365 and many others. Here’s how the advantages of customer relationship management systems can help your business grow.

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The future of selling in a post-pandemic world

The fag end of 2019 brought the onslaught of a virus the world would come to know and fear as COVID. The new situation forced everyone to think out of the box in terms of successfully delivering business outcomes; hybrid working will now dictate work life for the foreseeable future.

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