User Persona Driven UX Design for the win

Have you noticed anything in common with the most frequently used apps on your mobile?
Besides boasting a powerful algorithm that keeps you hooked, I am sure you’ll agree that all these apps have a beautiful user interface and a pleasant user experience as well!
The inference is that be it an enterprise solution or a consumer-facing one, having a bad UI/UX design is non-acceptable for today’s user.

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